Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/459964
Title: | Relationship between customer engagement and emotional attachment for products having different levels of involvement a study with reference to urban consumers of india |
Researcher: | Ghosh, Lopamudra |
Guide(s): | Lahiri, Isita |
Keywords: | Engineering Engineering and Technology Engineering Industrial |
University: | University of Kalyani |
Completed Date: | 2021 |
Abstract: | newlineIn the present millennium, the pandemic has created havoc in our life with significant impact newlinein various fields of our life. To stay relevant in this market, the intangibles associated with a newlinebrand is the key to success for the brand. Keeping this aspect in mind, the section focuses on newlineunderstanding the two different marketing constructs Customer Engagement and Emotional newlineAttachment, as well as their relevance in today s age of cut throat competition, where every newlinebrand or organization is struggling for sustenance. |
Pagination: | xvii, 167 |
URI: | http://hdl.handle.net/10603/459964 |
Appears in Departments: | Department of Business Administration |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 293.33 kB | Adobe PDF | View/Open |
02_declaration.pdf | 555.45 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 475.18 kB | Adobe PDF | View/Open | |
04_acknowledgement.pdf | 330.1 kB | Adobe PDF | View/Open | |
05_content.pdf | 361.19 kB | Adobe PDF | View/Open | |
06_list of graph and table.pdf | 318.61 kB | Adobe PDF | View/Open | |
07_chapter 1.pdf | 1.29 MB | Adobe PDF | View/Open | |
08_chapter 2.pdf | 691.38 kB | Adobe PDF | View/Open | |
09_chapter 3.pdf | 1.33 MB | Adobe PDF | View/Open | |
10_chapter 4.pdf | 1.15 MB | Adobe PDF | View/Open | |
12_bibliography.pdf | 900.21 kB | Adobe PDF | View/Open | |
13_annexure.pdf | 451.47 kB | Adobe PDF | View/Open | |
14_abstract.pdf | 361.47 kB | Adobe PDF | View/Open | |
80_recommendation.pdf | 397.16 kB | Adobe PDF | View/Open |
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