Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/458936
| Title: | An analytical study of word of mouth advertising as a marketing strategy among successful brands with special reference to Nagpur city during the period 2004 to 2014 |
| Researcher: | Mate, Damayanti R |
| Guide(s): | Kour, Harinder |
| Keywords: | Social Sciences Economics and Business Management |
| University: | Rashtrasant Tukadoji Maharaj Nagpur University |
| Completed Date: | 2019 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/458936 |
| Appears in Departments: | Department of Business Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 100.54 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 365.65 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 85.71 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 434.04 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 183.27 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 244.85 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 6.54 MB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 2.67 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 249.48 kB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 203.55 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 711.94 kB | Adobe PDF | View/Open |
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