1. Shodhganga@INFLIBNET
  2. Rashtrasant Tukadoji Maharaj Nagpur University
  3. Department of Business Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/458936
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-02-16T10:19:00Z-
dc.date.available2023-02-16T10:19:00Z-
dc.identifier.urihttp://hdl.handle.net/10603/458936-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsself
dc.titleAn analytical study of word of mouth advertising as a marketing strategy among successful brands with special reference to Nagpur city during the period 2004 to 2014
dc.title.alternative
dc.creator.researcherMate, Damayanti R
dc.subject.keywordSocial Sciences
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.description.note
dc.contributor.guideKour, Harinder
dc.publisher.placeNagpur
dc.publisher.universityRashtrasant Tukadoji Maharaj Nagpur University
dc.publisher.institutionDepartment of Business Management
dc.date.registered2014
dc.date.completed2019
dc.date.awarded2021
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Business Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File100.54 kBAdobe PDFView/Open
02_prelim pages.pdf365.65 kBAdobe PDFView/Open
03_content.pdf85.71 kBAdobe PDFView/Open
05_chapter 1.pdf434.04 kBAdobe PDFView/Open
06_chapter 2.pdf183.27 kBAdobe PDFView/Open
07_chapter 3.pdf244.85 kBAdobe PDFView/Open
08_chapter 4.pdf6.54 MBAdobe PDFView/Open
09_chapter 5.pdf2.67 MBAdobe PDFView/Open
10_annexures.pdf249.48 kBAdobe PDFView/Open
11_chapter 6.pdf203.55 kBAdobe PDFView/Open
80_recommendation.pdf711.94 kBAdobe PDFView/Open
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