Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/458890
| Title: | Novel Cognitive Consequences of Product Anthropomorphism on Consumer Judgment and Decision Making |
| Researcher: | Kumbargeri, Amogh |
| Guide(s): | Sahay, Arvind |
| Keywords: | Business Decision making Economics and Business Marketing Market segmentation Product life cycle Retail trade Social Sciences |
| University: | Indian Institute of Management Ahmedabad |
| Completed Date: | 2022 |
| Abstract: | Available |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/458890 |
| Appears in Departments: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 63.72 kB | Adobe PDF | View/Open |
| 02_table of content.pdf | 92.69 kB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 121.02 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 25.08 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 25.08 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 25.08 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 25.08 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 25.08 kB | Adobe PDF | View/Open |
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