Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/458886
| Title: | Essays on Consumers Responses to Retail Promotions |
| Researcher: | Kumari, Rashmi |
| Guide(s): | Sahay, Arvind |
| Keywords: | Business Consumer behavior Economics and Business Marketing Retail trade Social Sciences |
| University: | Indian Institute of Management Ahmedabad |
| Completed Date: | 2022 |
| Abstract: | Available |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/458886 |
| Appears in Departments: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 73.62 kB | Adobe PDF | View/Open |
| 02_prelims page.pdf | 163.26 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 85.03 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 144.4 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 25.08 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 25.08 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 25.08 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 25.08 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 25.08 kB | Adobe PDF | View/Open |
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