1. Shodhganga@INFLIBNET
  2. Indian Institute of Management Ahmedabad
  3. Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/458886
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-02-16T09:50:37Z-
dc.date.available2023-02-16T09:50:37Z-
dc.identifier.urihttp://hdl.handle.net/10603/458886-
dc.description.abstractAvailable
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleEssays on Consumers Responses to Retail Promotions
dc.title.alternative
dc.creator.researcherKumari, Rashmi
dc.subject.keywordBusiness
dc.subject.keywordConsumer behavior
dc.subject.keywordEconomics and Business
dc.subject.keywordMarketing
dc.subject.keywordRetail trade
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideSahay, Arvind
dc.publisher.placeAhmedabad
dc.publisher.universityIndian Institute of Management Ahmedabad
dc.publisher.institutionMarketing
dc.date.registered
dc.date.completed2022
dc.date.awarded2022
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Marketing

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File73.62 kBAdobe PDFView/Open
02_prelims page.pdf163.26 kBAdobe PDFView/Open
03_table of content.pdf85.03 kBAdobe PDFView/Open
04_abstract.pdf144.4 kBAdobe PDFView/Open
05_chapter 1.pdf25.08 kBAdobe PDFView/Open
06_chapter 2.pdf25.08 kBAdobe PDFView/Open
07_chapter 3.pdf25.08 kBAdobe PDFView/Open
08_chapter 4.pdf25.08 kBAdobe PDFView/Open
80_recommendation.pdf25.08 kBAdobe PDFView/Open
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