Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/458581
| Title: | Subliminal advertising and online Consumer Buying behaviour a study of Indian Consumer |
| Researcher: | Dhar, Surabhi |
| Guide(s): | H.C.Purohit |
| Keywords: | Advertising Brand choice Brand loyalty Economics and Business Management Social Sciences Subliminal advertising Subliminal projection |
| University: | Doon University |
| Completed Date: | 2022 |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/458581 |
| Appears in Departments: | School of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 172.85 kB | Adobe PDF | View/Open |
| 02_prelim_pages.pdf | 2.12 MB | Adobe PDF | View/Open | |
| 03_chapter 1.pdf | 275.83 kB | Adobe PDF | View/Open | |
| 04_chapter 2.pdf | 269.85 kB | Adobe PDF | View/Open | |
| 05_chapter 3.pdf | 967.26 kB | Adobe PDF | View/Open | |
| 06_chapter 4.pdf | 542.94 kB | Adobe PDF | View/Open | |
| 07_chapter 5.pdf | 184.31 kB | Adobe PDF | View/Open | |
| 08_annexure.pdf | 7.65 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 2.48 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: