Attracting and Retaining the Mall Millennial Shoppers Role of Mall Attributes Mall Entertainment Experience and Shopping Value

Abstract

Leisure and retail providers are currently understanding the elements newlineof the visitor experience and the way in which they evaluate their experience newlineto better deliver what they are seeking to gain competitive advantage. newlineDesigning memorable experiences through the service offerings poses newlineinnumerable challenges for the managers to develop facilities in the newlineleisure and retail complexes or whole urban centers. newlineIncreasingly, marketers understand and address this challenge of newlineexperiential need for the customers to get stimulated, entertained, educated newlineand challenged. Later, this meaningful customer experience become part of newlinetheir lives and they look for Brands that offer the same. Previous literature newlinealso state that, customers who have previous experiences that they perceive newlineas highly valuable in terms of efficient and economical aspects will be more newlinelikely to have revisit intentions. The predominant cognitivist approach prevented consumer newlineresearchers from considering shopping activity as other than buying newlinebehavior. Retail patronage describing whether or not shoppers visit, spend newlinemoney at, or shop at their main store also explains the willingness of newlineshopper to recommend or buy, and shopping methods. The utilitarian newlineshoppers make purposeful visits to the retail channel and do not wish to newlinelinger there any more than they have to.