Recent trends and impacts of advertising in the banking sector

Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/456893

Full metadata record

DC Field	Value	Language
dc.coverage.spatial
dc.date.accessioned	2023-02-07T09:18:26Z	-
dc.date.available	2023-02-07T09:18:26Z	-
dc.identifier.uri	http://hdl.handle.net/10603/456893	-
dc.description.abstract	Abstract available
dc.format.extent	ix, 351p
dc.language	English
dc.relation	329-351
dc.rights	university
dc.title	Recent trends and impacts of advertising in the banking sector
dc.title.alternative
dc.creator.researcher	Mukhopadhyay, Sonarekha
dc.subject.keyword	Arts and Humanities
dc.subject.keyword	Arts and Recreation
dc.subject.keyword	Humanities Multidisciplinary
dc.description.note
dc.contributor.guide	Basu, Tapati
dc.publisher.place	Kolkata
dc.publisher.university	University of Calcutta
dc.publisher.institution	Department of Journalism and Mass Communication
dc.date.registered
dc.date.completed	2021
dc.date.awarded	2021
dc.format.dimensions
dc.format.accompanyingmaterial	DVD
dc.source.university	University
dc.type.degree	Ph.D.
Appears in Departments:	Department of Journalism & Mass Communication

Files in This Item:

File	Description	Size	Format
01_title page.pdf	Attached File	92.12 kB	Adobe PDF	View/Open
02_prelim pages.pdf		124.53 kB	Adobe PDF	View/Open
03_contents.pdf		97 kB	Adobe PDF	View/Open
04_abstract.pdf		26.29 kB	Adobe PDF	View/Open
05_chapter 1.pdf		136.26 kB	Adobe PDF	View/Open
06_chapter 2.pdf		136.42 kB	Adobe PDF	View/Open
07_chapter 3.pdf		157.23 kB	Adobe PDF	View/Open
08_chapter 4.pdf		141.53 kB	Adobe PDF	View/Open
09_chapter 5.pdf		228.33 kB	Adobe PDF	View/Open
10_chapter 6.pdf		196.46 kB	Adobe PDF	View/Open
11_chapter 7.pdf		203.05 kB	Adobe PDF	View/Open
12_chapter 8.pdf		6.47 MB	Adobe PDF	View/Open
13_chapter 9.pdf		142.67 kB	Adobe PDF	View/Open
14_chapter 10.pdf		96.51 kB	Adobe PDF	View/Open
15_bibliography.pdf		190 kB	Adobe PDF	View/Open
80_recommendation.pdf		92.12 kB	Adobe PDF	View/Open