Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/456893
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dc.coverage.spatial
dc.date.accessioned2023-02-07T09:18:26Z-
dc.date.available2023-02-07T09:18:26Z-
dc.identifier.urihttp://hdl.handle.net/10603/456893-
dc.description.abstractAbstract available
dc.format.extentix, 351p
dc.languageEnglish
dc.relation329-351
dc.rightsuniversity
dc.titleRecent trends and impacts of advertising in the banking sector
dc.title.alternative
dc.creator.researcherMukhopadhyay, Sonarekha
dc.subject.keywordArts and Humanities
dc.subject.keywordArts and Recreation
dc.subject.keywordHumanities Multidisciplinary
dc.description.note
dc.contributor.guideBasu, Tapati
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.publisher.institutionDepartment of Journalism and Mass Communication
dc.date.registered
dc.date.completed2021
dc.date.awarded2021
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Journalism & Mass Communication

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File92.12 kBAdobe PDFView/Open
02_prelim pages.pdf124.53 kBAdobe PDFView/Open
03_contents.pdf97 kBAdobe PDFView/Open
04_abstract.pdf26.29 kBAdobe PDFView/Open
05_chapter 1.pdf136.26 kBAdobe PDFView/Open
06_chapter 2.pdf136.42 kBAdobe PDFView/Open
07_chapter 3.pdf157.23 kBAdobe PDFView/Open
08_chapter 4.pdf141.53 kBAdobe PDFView/Open
09_chapter 5.pdf228.33 kBAdobe PDFView/Open
10_chapter 6.pdf196.46 kBAdobe PDFView/Open
11_chapter 7.pdf203.05 kBAdobe PDFView/Open
12_chapter 8.pdf6.47 MBAdobe PDFView/Open
13_chapter 9.pdf142.67 kBAdobe PDFView/Open
14_chapter 10.pdf96.51 kBAdobe PDFView/Open
15_bibliography.pdf190 kBAdobe PDFView/Open
80_recommendation.pdf92.12 kBAdobe PDFView/Open


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