Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/456660
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2023-02-07T04:58:48Z | - |
| dc.date.available | 2023-02-07T04:58:48Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/456660 | - |
| dc.description.abstract | Available | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Enhancing intention to redeem digital coupon among Moviegoers | |
| dc.title.alternative | ||
| dc.creator.researcher | Nayal, Preeti | |
| dc.subject.keyword | Branding (Marketing) | |
| dc.subject.keyword | Dealer aids | |
| dc.subject.keyword | Engineering | |
| dc.subject.keyword | Engineering and Technology | |
| dc.subject.keyword | Engineering Multidisciplinary | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Merchandising | |
| dc.subject.keyword | Product demonstrations | |
| dc.subject.keyword | Sales promotion | |
| dc.subject.keyword | Tie-ins (Marketing) | |
| dc.description.note | ||
| dc.contributor.guide | Pandey, Neeraj | |
| dc.publisher.place | Mumbai | |
| dc.publisher.university | National Institute of Industrial Engineering NITIE | |
| dc.publisher.institution | Marketing | |
| dc.date.registered | 2016 | |
| dc.date.completed | 2021 | |
| dc.date.awarded | 2021 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Marketing | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 150.57 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 334.66 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 510.45 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 322.03 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 337.16 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 726.24 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 732.16 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 1.27 MB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 368.67 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 949.42 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 511.24 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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