Emergence of electric vehicle ecosystem in india

Abstract

The growing threat of pollution and climate change cannot be overemphasized The human and economic costs of pollution and climate change are especially high for emerging markets thus the need to shift to sustainable technologies is essential and urgent However the development and commercialization of any new product that supports the shift to sustainable technologies requires an ecosystem consisting of resource providers such as investors suppliers complementors regulators and certifying agencies and more importantly a market for these products Recent developments in the ecosystem literature inform us that technology substitution involves competition between the ecosystems of new and old technology How does such an ecosystem for sustainable technology emerge especially in an emerging market context where there are institutional gaps and 8220 normal 8221 entrepreneurship is difficult to seed and sustain While there has been much interest in research on ecosystems the emergence of ecosystem has not received adequate attention It is critical to understand how ecosystems emerge by studying ecosystems in their early stage as various independent actors need to align their activities in an uncertain and evolving context This study focuses on the question of ecosystem emergence in the context of the Indian electric vehicle industry using 40 years of archival data 54 semi structured interviews and ethnographic field notes from eight industry conferences to build a longitudinal case of the Indian electric vehicle ecosystem with multiple embedded cases of electric scooter electric rickshaw and electric car product categories A process approach using temporal bracketing has been adopted The study identifies four phases common across the three product categories and focuses on themes around entrepreneurial actions that emerge from the data newline newline