Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/45542
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Managemant | en_US |
| dc.date.accessioned | 2015-07-27T09:03:46Z | - |
| dc.date.available | 2015-07-27T09:03:46Z | - |
| dc.date.issued | 2015-07-27 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/45542 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | n.d. | en_US |
| dc.language | English | en_US |
| dc.relation | - | en_US |
| dc.rights | university | en_US |
| dc.title | The effectiveness of product brand placement in films as a marketing communication tool: a study to investigate realism, recognition, recall awareness credibility and specific behavior of target audience | en_US |
| dc.title.alternative | - | en_US |
| dc.creator.researcher | Narang, Tanu | en_US |
| dc.subject.keyword | Audience | en_US |
| dc.subject.keyword | Communication | en_US |
| dc.subject.keyword | Marketing | en_US |
| dc.subject.keyword | Placement | en_US |
| dc.description.note | n.d. | en_US |
| dc.contributor.guide | Sidhpuria, Manish | en_US |
| dc.publisher.place | Surat | en_US |
| dc.publisher.university | Veer Narmad South Gujarat University | en_US |
| dc.publisher.institution | Department of Business and Industrial Management | en_US |
| dc.date.registered | n.d | en_US |
| dc.date.completed | 2012 | en_US |
| dc.date.awarded | n.d | en_US |
| dc.format.dimensions | - | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Department of Business and Industrial Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 66.45 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 92.16 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 80.86 kB | Adobe PDF | View/Open | |
| 04_dedication.pdf | 57.16 kB | Adobe PDF | View/Open | |
| 05_acknowledgements.pdf | 155.73 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 147.68 kB | Adobe PDF | View/Open | |
| 07_tables.pdf | 125.96 kB | Adobe PDF | View/Open | |
| 08_figures.pdf | 95.38 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 241.88 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 609.48 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 250.57 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 1.1 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 153.19 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 153 kB | Adobe PDF | View/Open | |
| 15_annexures.pdf | 206.31 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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