1. Shodhganga@INFLIBNET
  2. Veer Narmad South Gujarat University
  3. Department of Business and Industrial Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/45542
Title: The effectiveness of product brand placement in films as a marketing communication tool: a study to investigate realism, recognition, recall awareness credibility and specific behavior of target audience
Researcher: Narang, Tanu
Guide(s): Sidhpuria, Manish
Keywords: Audience
Communication
Marketing
Placement
Upload Date: 27-Jul-2015
University: Veer Narmad South Gujarat University
Completed Date: 2012
Abstract: None
Pagination: n.d.
URI: http://hdl.handle.net/10603/45542
Appears in Departments:Department of Business and Industrial Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File66.45 kBAdobe PDFView/Open
02_certificate.pdf92.16 kBAdobe PDFView/Open
03_declaration.pdf80.86 kBAdobe PDFView/Open
04_dedication.pdf57.16 kBAdobe PDFView/Open
05_acknowledgements.pdf155.73 kBAdobe PDFView/Open
06_contents.pdf147.68 kBAdobe PDFView/Open
07_tables.pdf125.96 kBAdobe PDFView/Open
08_figures.pdf95.38 kBAdobe PDFView/Open
09_chapter 1.pdf241.88 kBAdobe PDFView/Open
10_chapter 2.pdf609.48 kBAdobe PDFView/Open
11_chapter 3.pdf250.57 kBAdobe PDFView/Open
12_chapter 4.pdf1.1 MBAdobe PDFView/Open
13_chapter 5.pdf153.19 kBAdobe PDFView/Open
14_bibliography.pdf153 kBAdobe PDFView/Open
15_annexures.pdf206.31 kBAdobe PDFView/Open
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