Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/45392
| Title: | Celebrity endorsement and its influence on consumer behaviour |
| Researcher: | Trivedi,Jay Prakash |
| Guide(s): | Pathak,Bharati V |
| Keywords: | Attitude Behaviour Celebrities Consumer Endorsement Lifestyle Validity |
| Upload Date: | 23-Jul-2015 |
| University: | Gujarat University |
| Completed Date: | 31/07/2009 |
| Abstract: | Abstract Available |
| Pagination: | ix,115p. |
| URI: | http://hdl.handle.net/10603/45392 |
| Appears in Departments: | School of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 16.09 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 18.46 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 11.2 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 40.88 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 43.23 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 23.32 kB | Adobe PDF | View/Open | |
| 07_abstract.pdf | 23.35 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 653.87 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 956.59 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 309.14 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 456.41 kB | Adobe PDF | View/Open | |
| 12_conclusion and discussion.pdf | 386.61 kB | Adobe PDF | View/Open | |
| 13_appendix 1.pdf | 1.12 MB | Adobe PDF | View/Open | |
| 14_references.pdf | 232.16 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: