Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/45126
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management Studies | en_US |
| dc.date.accessioned | 2015-07-15T05:21:10Z | - |
| dc.date.available | 2015-07-15T05:21:10Z | - |
| dc.date.issued | 2015-07-15 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/45126 | - |
| dc.description.abstract | newline | en_US |
| dc.format.extent | en_US | |
| dc.language | English | en_US |
| dc.relation | 330 | en_US |
| dc.rights | university | en_US |
| dc.title | Study of advertising strategies of the telecom industry and the role of advertising in building brands and brand management | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | Jagtiani Neha Sanjay | en_US |
| dc.subject.keyword | Telecom Industry, Advertising, Communication, Brand Management | en_US |
| dc.description.note | en_US | |
| dc.contributor.guide | Hattangadi, Vidya | en_US |
| dc.publisher.place | Mumbai | en_US |
| dc.publisher.university | SNDT Womens University | en_US |
| dc.publisher.institution | Janki Devi Bajaj Institute of Management Studies | en_US |
| dc.date.registered | 2013 | en_US |
| dc.date.completed | 2013 | en_US |
| dc.date.awarded | 2013 | en_US |
| dc.format.dimensions | en_US | |
| dc.format.accompanyingmaterial | None | en_US |
| dc.source.university | University | en_US |
| dc.type.degree | Ph.D. | en_US |
| Appears in Departments: | Janki Devi Bajaj Institute of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 16.26 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 21.08 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 22.9 kB | Adobe PDF | View/Open | |
| 04_table of contents.pdf | 45.93 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 33.74 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 35.58 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 134.15 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 193.48 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 80.98 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 143.79 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 168.94 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 4.89 MB | Adobe PDF | View/Open | |
| 13_chapter 7.pdf | 87.67 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 50.88 kB | Adobe PDF | View/Open | |
| 15_annexure.pdf | 34.15 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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