1. Shodhganga@INFLIBNET
  2. Indira Gandhi National Open University IGNOU
  3. School of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/451252
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-01-20T12:18:53Z-
dc.date.available2023-01-20T12:18:53Z-
dc.identifier.urihttp://hdl.handle.net/10603/451252-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleStudy of Experiential Marketing Practices and Its Impact on Consumer Buying Behaviour
dc.title.alternative
dc.creator.researcherBudhiraja, Ankur
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guidePandey, Anupriya
dc.publisher.placeNew Delhi
dc.publisher.universityIndira Gandhi National Open University IGNOU
dc.publisher.institutionSchool of Management Studies
dc.date.registered2014
dc.date.completed2019
dc.date.awarded2021
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:School of Management Studies

Files in This Item:
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01_title.pdfAttached File101.46 kBAdobe PDFView/Open
02_prelim pages.pdf317.38 kBAdobe PDFView/Open
03_content.pdf229.26 kBAdobe PDFView/Open
04_abstract.pdf503.95 kBAdobe PDFView/Open
05_chapter 1.pdf235.03 kBAdobe PDFView/Open
06_chapter 2.pdf174.43 kBAdobe PDFView/Open
07_chapter 3.pdf363.93 kBAdobe PDFView/Open
08_chapter 4.pdf1.75 MBAdobe PDFView/Open
09_chapter 5.pdf279.54 kBAdobe PDFView/Open
10_annexures.pdf1.17 MBAdobe PDFView/Open
80_recommendation.pdf372.4 kBAdobe PDFView/Open
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