1. Shodhganga@INFLIBNET
  2. Indira Gandhi National Open University IGNOU
  3. School of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/451252
Title: Study of Experiential Marketing Practices and Its Impact on Consumer Buying Behaviour
Researcher: Budhiraja, Ankur
Guide(s): Pandey, Anupriya
Keywords: Economics and Business
Management
Social Sciences
University: Indira Gandhi National Open University IGNOU
Completed Date: 2019
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/451252
Appears in Departments:School of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File101.46 kBAdobe PDFView/Open
02_prelim pages.pdf317.38 kBAdobe PDFView/Open
03_content.pdf229.26 kBAdobe PDFView/Open
04_abstract.pdf503.95 kBAdobe PDFView/Open
05_chapter 1.pdf235.03 kBAdobe PDFView/Open
06_chapter 2.pdf174.43 kBAdobe PDFView/Open
07_chapter 3.pdf363.93 kBAdobe PDFView/Open
08_chapter 4.pdf1.75 MBAdobe PDFView/Open
09_chapter 5.pdf279.54 kBAdobe PDFView/Open
10_annexures.pdf1.17 MBAdobe PDFView/Open
80_recommendation.pdf372.4 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: