Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/45108
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | en_US |
| dc.date.accessioned | 2015-07-15T05:14:08Z | - |
| dc.date.available | 2015-07-15T05:14:08Z | - |
| dc.date.issued | 2015-07-15 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/45108 | - |
| dc.description.abstract | newline | en_US |
| dc.format.extent | xx, 354p. | en_US |
| dc.language | English | en_US |
| dc.relation | en_US | |
| dc.rights | university | en_US |
| dc.title | Branding in modern marketing A study of its impact on marketing of consumer products | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | Jacob, Mathew | en_US |
| dc.subject.keyword | Advertisement | en_US |
| dc.subject.keyword | Brand | en_US |
| dc.subject.keyword | Brand awareness | en_US |
| dc.subject.keyword | Brand equity | en_US |
| dc.subject.keyword | Consumer products | en_US |
| dc.subject.keyword | Marketing | en_US |
| dc.subject.keyword | Sales promotions | en_US |
| dc.description.note | Bibliography p. 324-344, Appendices p. 345-354 | en_US |
| dc.contributor.guide | Thomas, Bino | en_US |
| dc.publisher.place | Kottayam | en_US |
| dc.publisher.university | Mahatma Gandhi University | en_US |
| dc.publisher.institution | St. Alberts college | en_US |
| dc.date.registered | 15/01/2005 | en_US |
| dc.date.completed | 03/03/2014 | en_US |
| dc.date.awarded | 07/05/2015 | en_US |
| dc.format.dimensions | en_US | |
| dc.format.accompanyingmaterial | None | en_US |
| dc.source.university | University | en_US |
| dc.type.degree | Ph.D. | en_US |
| Appears in Departments: | St. Thomas College | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 234.79 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 5.46 MB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 5.73 MB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 95.58 kB | Adobe PDF | View/Open | |
| 05_dedication.pdf | 23.35 kB | Adobe PDF | View/Open | |
| 06_abstract.pdf | 19.53 kB | Adobe PDF | View/Open | |
| 07_preface.pdf | 18.74 kB | Adobe PDF | View/Open | |
| 08_contents.pdf | 36.84 kB | Adobe PDF | View/Open | |
| 09_list_of_tables.pdf | 30.98 kB | Adobe PDF | View/Open | |
| 10_list_of_figures.pdf | 17.78 kB | Adobe PDF | View/Open | |
| 11_abbreviations.pdf | 20.75 kB | Adobe PDF | View/Open | |
| 12_introduction.pdf | 246 kB | Adobe PDF | View/Open | |
| 13_chapter2.pdf | 273.43 kB | Adobe PDF | View/Open | |
| 14_chapter3.pdf | 1.5 MB | Adobe PDF | View/Open | |
| 15_chapter4.pdf | 1.45 MB | Adobe PDF | View/Open | |
| 16_summary_conclusion.pdf | 248.41 kB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 162.5 kB | Adobe PDF | View/Open | |
| 18_annexure.pdf | 118.83 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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