1. Shodhganga@INFLIBNET
  2. Mahatma Gandhi University
  3. St. Thomas College
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/45108
Title: Branding in modern marketing A study of its impact on marketing of consumer products
Researcher: Jacob, Mathew
Guide(s): Thomas, Bino
Keywords: Advertisement
Brand
Brand awareness
Brand equity
Consumer products
Marketing
Sales promotions
Upload Date: 15-Jul-2015
University: Mahatma Gandhi University
Completed Date: 03/03/2014
Abstract: newline
Pagination: xx, 354p.
URI: http://hdl.handle.net/10603/45108
Appears in Departments:St. Thomas College

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File234.79 kBAdobe PDFView/Open
02_declaration.pdf5.46 MBAdobe PDFView/Open
03_certificate.pdf5.73 MBAdobe PDFView/Open
04_acknowledgement.pdf95.58 kBAdobe PDFView/Open
05_dedication.pdf23.35 kBAdobe PDFView/Open
06_abstract.pdf19.53 kBAdobe PDFView/Open
07_preface.pdf18.74 kBAdobe PDFView/Open
08_contents.pdf36.84 kBAdobe PDFView/Open
09_list_of_tables.pdf30.98 kBAdobe PDFView/Open
10_list_of_figures.pdf17.78 kBAdobe PDFView/Open
11_abbreviations.pdf20.75 kBAdobe PDFView/Open
12_introduction.pdf246 kBAdobe PDFView/Open
13_chapter2.pdf273.43 kBAdobe PDFView/Open
14_chapter3.pdf1.5 MBAdobe PDFView/Open
15_chapter4.pdf1.45 MBAdobe PDFView/Open
16_summary_conclusion.pdf248.41 kBAdobe PDFView/Open
17_bibliography.pdf162.5 kBAdobe PDFView/Open
18_annexure.pdf118.83 kBAdobe PDFView/Open
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