1. Shodhganga@INFLIBNET
  2. Bharathiar University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/450781
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2023-01-20T08:40:08Z-
dc.date.available2023-01-20T08:40:08Z-
dc.identifier.urihttp://hdl.handle.net/10603/450781-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA Study on Brand Preference Buying Behaviour and Customer Based Brand Equity on Select Consumer Durable Products
dc.title.alternative
dc.creator.researcherKeerthika P
dc.subject.keywordSocial Sciences
dc.subject.keywordEconomics and Business
dc.subject.keywordBusiness
dc.description.note
dc.contributor.guideKavitha G
dc.publisher.placeCoimbatore
dc.publisher.universityBharathiar University
dc.publisher.institutionDepartment of Commerce
dc.date.registered2014
dc.date.completed2021
dc.date.awarded2021
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File55.09 kBAdobe PDFView/Open
02_prelim pages.pdf4.72 MBAdobe PDFView/Open
03_content.pdf99.27 kBAdobe PDFView/Open
04_chapter 1.pdf293.63 kBAdobe PDFView/Open
05_chapter 2.pdf351.74 kBAdobe PDFView/Open
06_chapter 3.pdf285.9 kBAdobe PDFView/Open
07_chapter 4.pdf423.17 kBAdobe PDFView/Open
08_chapter 5.pdf319.97 kBAdobe PDFView/Open
09_chapter 6.pdf364.13 kBAdobe PDFView/Open
11_chapter 7.pdf372.28 kBAdobe PDFView/Open
12_annexures.pdf10.74 MBAdobe PDFView/Open
80_recommendation.pdf368.98 kBAdobe PDFView/Open
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