Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/450781
| Title: | A Study on Brand Preference Buying Behaviour and Customer Based Brand Equity on Select Consumer Durable Products |
| Researcher: | Keerthika P |
| Guide(s): | Kavitha G |
| Keywords: | Social Sciences Economics and Business Business |
| University: | Bharathiar University |
| Completed Date: | 2021 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/450781 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 55.09 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 4.72 MB | Adobe PDF | View/Open | |
| 03_content.pdf | 99.27 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 293.63 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 351.74 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 285.9 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 423.17 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 319.97 kB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 364.13 kB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 372.28 kB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 10.74 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 368.98 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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