Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/45045
| Title: | Celebrity and non celebrity endorsements in advertisements a comparative study of selected product categories |
| Researcher: | Parmar Bhaveshkumar Jivabhai |
| Guide(s): | Patel Rajnikant P |
| Keywords: | advertisements ANOVA test Celebrity and non celebrity endorsements |
| Upload Date: | 15-Jul-2015 |
| University: | Sardar Patel University |
| Completed Date: | 2015 |
| Abstract: | none newline |
| Pagination: | 208p. |
| URI: | http://hdl.handle.net/10603/45045 |
| Appears in Departments: | Department of Business Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 51.32 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 50.36 kB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 176.23 kB | Adobe PDF | View/Open | |
| 04_declaration.pdf | 56.64 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 85.26 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 205.9 kB | Adobe PDF | View/Open | |
| 07_list of table & figure .pdf | 186.73 kB | Adobe PDF | View/Open | |
| 08_chapter1.pdf | 424.27 kB | Adobe PDF | View/Open | |
| 09_chapter2.pdf | 463.29 kB | Adobe PDF | View/Open | |
| 10_chapter3.pdf | 222.97 kB | Adobe PDF | View/Open | |
| 11_chapter4.pdf | 922.34 kB | Adobe PDF | View/Open | |
| 12_chapter5.pdf | 395.84 kB | Adobe PDF | View/Open | |
| 13_chapter6.pdf | 172.95 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 197.87 kB | Adobe PDF | View/Open | |
| 15_annextures.pdf | 2.27 MB | Adobe PDF | View/Open |
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