A Comparative Study of Role of E Commerce in Development of Urban and Rural Uttar Pradesh Special Reference Prayagraj District

Abstract

The entire thesis work is based on finding out how muchand at what level the population of Urban and Rural Prayagraj have absorbed digital shopping platform and what is their frequency of use of the platform. Does education level of population of both the geographical areas affects understanding, usage and absorption of platform. newline How e-commerce has helped in developing of both the areas in the form of upliftment of standard of living, employment opportunities and etc. newline Study also focused its attention in knowing that what is the access limit of e-commerce companies in both areas of Prayagraj especially in Rural Prayagraj whether the digital shopping companies have reached the rural population in the same way as they have did in urban areas. newline newline