An Economic Study of Festivals and Promoting Tourism A Case Study of Varanasi

Abstract

Festivals play essential roles in destination development as attractions, image-makers, newlineanimators of static attractions, and catalysts for other developments. In addition to the newlineeconomic benefit that is derived from the increased number of tourists, festivals also newlineexpand the tourist season of the destination, provide cultural and educational newlineopportunities, foster a feeling of community pride, help conserve sensitive natural, social newlineand cultural environments, and contribute to sustainable development (Irshad H, 2011). newlineFestivals and Fairs tourism can create employment opportunities, foreign exchange newlineearnings and increase the standard of living of the host community. In fairs and festivals newlinetourism, tourists spend their money on a wide variety of goods and services newline(S.Vijayanand, 2012). They purchase food, transport, accommodation, communication newlineand entertainment, tour and travel services (Shee D., 2020). This money is boosting the newlinelocal economy both on and off the festive site. newline