Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/446883
| Title: | Content Strategies of Brands Across Message Strategies and High and Low Involvement Product Categories and their Relationship with Information Diffusion on Twitter |
| Researcher: | N., Saikiran Kumar |
| Guide(s): | P., Sridevi |
| Keywords: | Economics and Business Management Social Sciences |
| University: | National Institute of Technology Tiruchirappalli |
| Completed Date: | 2021 |
| Abstract: | newline |
| Pagination: | xv, 185 pages |
| URI: | http://hdl.handle.net/10603/446883 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 88.7 kB | Adobe PDF | View/Open |
| 02_prelim.pdf | 174.32 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 140.13 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 90.84 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 156.66 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 150.87 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 1.12 MB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 155.58 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 38.99 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 491.56 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 126.52 kB | Adobe PDF | View/Open |
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