Selling used goods as a form of disposal by consumers an empirical examination of select aspects

Abstract

The objectives of this research efforts are to identify and examine the different types of perceived value that have a direct and positive relationship/inverse and negative relationship with selling of second-hand goods, to study the consumer resale behaviour for its relationship with the subjective norms of society, to identify and examine the different types of perceived value that have a direct and positive relationship/inverse and negative relationship with buying of second-hand goods, and to identify the different types of value responsible for some people not selling second-hand goods and some people never buying second-hand goods. The conceptual lens used in the research was provided by the theories of perceived value and planned behaviour. newlineThis research was performed by conducting three different studies. Study 1 was a qualitative research effort that used essay writing and focus group interviews. Study 2 was a scale development and testing study which developed/tested scales on perceived values identified in Study 1. Study 3 was a survey-based study that collected data for testing of hypotheses. newlineThe findings show that intention to resell rarely emerges as a mediator between norms and resale behaviour, and descriptive norms are more relevant in explaining resale behaviour than social norms. Socio-demographic variables have a limited role in explaining the sale/purchase of used goods behaviour of respondents. Selling by disposal is not acceptable to all and there are people who do not buy used goods / sell used goods (other than used vehicles and newspapers) newline newline