Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/445340
| Title: | The impact of mobile promotional campaigns on purchase and referrals an empirical study for the QSR Industry in India |
| Researcher: | Gupta, Sandeep |
| Guide(s): | Wali, O P and Sharma, Ruppal Walia |
| Keywords: | Economics and Business Planning and Development Social Sciences |
| University: | Indian Institute of Foreign Trade |
| Completed Date: | 2020 |
| Abstract: | Available |
| Pagination: | 174p. |
| URI: | http://hdl.handle.net/10603/445340 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 114.54 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 179.62 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 115.31 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 107.17 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 131.81 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 382.11 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 222.55 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 270.57 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 467.5 kB | Adobe PDF | View/Open | |
| 10_annexure.pdf | 1.81 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 149.3 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: