Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/445195
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2023-01-13T08:54:07Z | - |
| dc.date.available | 2023-01-13T08:54:07Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/445195 | - |
| dc.description.abstract | Available | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Study of brand experience an empirical investigation in the context of consumer durables | |
| dc.title.alternative | ||
| dc.creator.researcher | Kharat, Mukesh Govind | |
| dc.subject.keyword | Campaign management | |
| dc.subject.keyword | Engineering | |
| dc.subject.keyword | Engineering and Technology | |
| dc.subject.keyword | Engineering Industrial | |
| dc.subject.keyword | Industrial management | |
| dc.subject.keyword | Industrial relations | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Organization | |
| dc.subject.keyword | Organizational effectiveness | |
| dc.subject.keyword | Risk management | |
| dc.description.note | ||
| dc.contributor.guide | Chikhalkar, Rekha D and Jha, Manoj Kumar | |
| dc.publisher.place | Mumbai | |
| dc.publisher.university | National Institute of Industrial Engineering NITIE | |
| dc.publisher.institution | Marketing | |
| dc.date.registered | 2014 | |
| dc.date.completed | 2022 | |
| dc.date.awarded | 2022 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Marketing | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 209.88 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 492.55 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 452.09 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 435.08 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 639.48 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 834.85 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 432.79 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 751.29 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 1.61 MB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 513.98 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 1 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 526.02 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: