Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/445195
| Title: | Study of brand experience an empirical investigation in the context of consumer durables |
| Researcher: | Kharat, Mukesh Govind |
| Guide(s): | Chikhalkar, Rekha D and Jha, Manoj Kumar |
| Keywords: | Campaign management Engineering Engineering and Technology Engineering Industrial Industrial management Industrial relations Management Organization Organizational effectiveness Risk management |
| University: | National Institute of Industrial Engineering NITIE |
| Completed Date: | 2022 |
| Abstract: | Available |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/445195 |
| Appears in Departments: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 209.88 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 492.55 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 452.09 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 435.08 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 639.48 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 834.85 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 432.79 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 751.29 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 1.61 MB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 513.98 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 1 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 526.02 kB | Adobe PDF | View/Open |
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