Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/44517
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | en_US |
| dc.date.accessioned | 2015-07-02T06:17:34Z | - |
| dc.date.available | 2015-07-02T06:17:34Z | - |
| dc.date.issued | 2015-07-02 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/44517 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | 256 p. | en_US |
| dc.language | English | en_US |
| dc.relation | - | en_US |
| dc.rights | university | en_US |
| dc.title | Impact of TV advertisement on buying behaviour of rural consumers | en_US |
| dc.title.alternative | - | en_US |
| dc.creator.researcher | Hooda, Upkar | en_US |
| dc.subject.keyword | Advertisement | en_US |
| dc.subject.keyword | buying behaviour | en_US |
| dc.subject.keyword | Television | en_US |
| dc.description.note | Bibliography p.214-256 | en_US |
| dc.contributor.guide | Boora, A S | en_US |
| dc.publisher.place | Rohtak | en_US |
| dc.publisher.university | Maharshi Dayanand University | en_US |
| dc.publisher.institution | Institute of Management Studies and Research | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | 2014 | en_US |
| dc.date.awarded | n.d. | en_US |
| dc.format.dimensions | - | en_US |
| dc.format.accompanyingmaterial | DVD | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Institute of Management Studies & Research | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 31.7 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 20.06 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 91.08 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 177.34 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 105.92 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 294.95 kB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 428.63 kB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 371.29 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 856.56 kB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 204.77 kB | Adobe PDF | View/Open | |
| 11_bibliography.pdf | 574.42 kB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 185.16 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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