Consumer perception towards FMCG production in Eastern India

Abstract

The FMCG sector has a great opportunity for growth in the country, with the growing population, the rising disposable incomes, education, urbanization, the advent of modern retail, and a consumption driven society. newline newlineBecause of the low per capita consumption for almost all the products in the country, FMCG companies have immense possibilities for growth , if the companies are able to change the mindset of the consumers, i.e. if they are able to take the consumers to branded products and offer new generation products, they would be able to generate higher growth in the near future. newline newlineConsumer purchases are likely to be influenced by physiological, psychological and sociological, factors. Physiological needs such as hunger, shelter, thirst, etc.The psychological factors like status, prestige and social factors like friends, neighbors, job and relatives influence their purchasing activities. newline newlineThat s why, consumer s perception influences the buyer behaviour and it has great significance in the marketing process, irrespective of whether it is consumer goods or organizational commodity. The study of influence of consumer s perception on consumer behaviour is really important in the present scenario because production has become sophisticated with the advancement of science and new technology. newline newlineBuying behaviour is very much influenced by one s own experiences and shared experiences of neighbors (consumers) and family i.e. consumer s perception. Above all, the quality of product and its easy availability are the primary and the most vital determinants of buying behaviour. Thus, the pattern of consumer behaviour in the light of consumer s perception is researchable. The study will be of great importance when it would be related to the comparison of buying behaviour between rural and urban consumers considering all the factors of consumer s perception. newline newline newline