Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/441778
| Title: | Consumer evaluation of brand portfolio strategy a comparative study of branded house and house of brand Architecture among millennial consumers |
| Researcher: | Nishant Singh |
| Guide(s): | Mustafa Khan, Bilal Anuja Pandey |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Aligarh Muslim University |
| Completed Date: | 2020 |
| Abstract: | newline |
| Pagination: | xiv,222p. |
| URI: | http://hdl.handle.net/10603/441778 |
| Appears in Departments: | Department of Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 0 1 title_page.pdf | Attached File | 422.99 kB | Adobe PDF | View/Open |
| 02 prelim pages.pdf | 1.1 MB | Adobe PDF | View/Open | |
| 03 abstract.pdf | 2.59 MB | Adobe PDF | View/Open | |
| 04 contents.pdf | 339.49 kB | Adobe PDF | View/Open | |
| 05 chapter 1.pdf | 1.02 MB | Adobe PDF | View/Open | |
| 06 chapter 2.pdf | 818.35 kB | Adobe PDF | View/Open | |
| 07 chapter 3.pdf | 858.67 kB | Adobe PDF | View/Open | |
| 08 chapter 4.pdf | 931.82 kB | Adobe PDF | View/Open | |
| 09 chapter 5.pdf | 1.71 MB | Adobe PDF | View/Open | |
| 10 chapter 6.pdf | 569.96 kB | Adobe PDF | View/Open | |
| 11 chapter 7.pdf | 268.09 kB | Adobe PDF | View/Open | |
| 12 annexures.pdf | 1.05 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 689.51 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: