Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/440921
Title: Barriers and facilitators of B2B degree of digital use and brand engagement
Researcher: Ghosh, Devi Prasad
Guide(s): Dash, Satyabhusan
Keywords: Economics and Business
Management
Social Sciences
University: Indian Institute of Management Lucknow
Completed Date: 2022
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/440921
Appears in Departments:Executive Fellow Programme in Management (EFPM)

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File134.51 kBAdobe PDFView/Open
11_thesis.pdf2.21 MBAdobe PDFView/Open
80_recommendation.pdf151.62 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: