Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/440787
| Title: | Essays on electronic word of mouth e wom effect of language and communication modality on e wom persuasiveness |
| Researcher: | Verma, Deepak |
| Guide(s): | Dewani, Prem Prakash |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Indian Institute of Management Lucknow |
| Completed Date: | 2022 |
| Abstract: | Available newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/440787 |
| Appears in Departments: | Fellow Programme in Management (FPM) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 53.29 kB | Adobe PDF | View/Open |
| 11_thesis.pdf | 1.66 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 96.36 kB | Adobe PDF | View/Open |
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