Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/439714
| Title: | Analysing Perceptual Dimensions of Guerrilla Marketing in Indian Context |
| Researcher: | Gupta, Harshita |
| Guide(s): | Singh, Saumya |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Indian Institute of Technology (ISM), Dhanbad |
| Completed Date: | 2021 |
| Abstract: | Available |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/439714 |
| Appears in Departments: | Department of Management Studies and Industrial Engineering |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 132.43 kB | Adobe PDF | View/Open |
| 02_certificates.pdf | 496.02 kB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 228.85 kB | Adobe PDF | View/Open | |
| 04_declaration.pdf | 364.86 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 116.89 kB | Adobe PDF | View/Open | |
| 06_synopsis.pdf | 592.19 kB | Adobe PDF | View/Open | |
| 07_contents.pdf | 269.65 kB | Adobe PDF | View/Open | |
| 08_list_of_tables.pdf | 230.59 kB | Adobe PDF | View/Open | |
| 09_list_of_figures.pdf | 234.57 kB | Adobe PDF | View/Open | |
| 10_chapter1.pdf | 385.66 kB | Adobe PDF | View/Open | |
| 11_chapter2.pdf | 1.82 MB | Adobe PDF | View/Open | |
| 12_chapter3.pdf | 789.2 kB | Adobe PDF | View/Open | |
| 13_chapter4.pdf | 1.65 MB | Adobe PDF | View/Open | |
| 15_references.pdf | 534.42 kB | Adobe PDF | View/Open | |
| 16_appendices.pdf | 480.19 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 269.33 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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