An Exploration of the Buddhist Heritage Sites in the Magadha Region And Assessing Their Tourism Potential

Abstract

Heritage plays a significant role in carrying the cultural and historical values from the past newlineand portrays the touristic importance of a region and area occupied with specific heritage newlineproperties. Inherited cultural and physical assets of human excellence, which have universal newlineacceptance, created a niche segment treated as Heritage Tourism. Association of cultural and newlinenatural heritage having attraction and appeal evolved and developed as heritage tourism newlineacross the globe. Heritage tourism began to be recognized as a distinct product category in newlinethe late 1980s when tourism marketers and researchers realized that some people travelled newlineexplicitly to gain a deeper understanding of the culture and heritage of a destination. newline