A study on the inclination of housewives towards online shopping of apparel in Thane District

Abstract

Scientific revolutions and technological advancements have always influenced the modalities, patterns, and processes of doing business and trade. The continuous changes in the field of information technology and various other related areas have radically changed the mode of doing business. Internet is one such oceanic change that has completely changed the facet of doing business in the form of online shopping. The internet is equipped with innovative information technologies and offers good management relationships between marketers and online shopping consumers. Internet is an upshot of technological advancement and is a frequently used technological tool for e-mailing, browsing for various purposes, and online shopping. In modern times, a lot of people are using the Internet to suffice their shopping needs. newlineE-commerce has led to a paradigm shift in the business environment in the world including India. There is a growth of nearly 200 times in the E shopper in India in the last decade. Online shopping trends spread very fast around the world. It is observed that there is a rapid growth of online shopping consumers in India yet the area is still dominated by male customers. Woman consumers in India are reluctant to shop for anything on the Internet. There are numerous hindrances expressed by female consumers for not using the Internet for their shopping needs. Some of these hindrances are lack of motivation, lack of credit card security, poor product quality, poor connectivity, and return assurance by e-commerce companies. newlineIn the last decade, globalization, woman empowerment, and technological advances, etc. compelled women consumers to opt for online shopping. Today s woman is also equally participating in online shopping. Women are buying books, electronics, tickets, hotel reservations, and most importantly they enjoy shopping apparel online. newlineThus, the demographic profile of online shoppers in India is constantly changing. In India, the typical profile of an online women shopper who buys apparel online is more