Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/437106
Title: | Preference Perception of Viewers of Television Towards Selected Durable Goods A Case Study of Allahabad City |
Researcher: | Singh, Madhulika |
Guide(s): | Singh, Vimal Shankar |
Keywords: | Case studies Economics Economics and Business Mass media Perception of viewers Social Sciences Television |
University: | Banaras Hindu University |
Completed Date: | 2021 |
Abstract: | Television is often called the king of mass media, as most people spend more newlinetime on it than any other medium. It plays a significant role in influencing and newlineshaping the Preference and Perceptions of its viewers. It not only persuades, informs newlinebut also can change the potential user in the end-users. It is considered a primary newlinecommon source of socialization that produced images and messages quotfrom the newlinemainstream of a common symbolic environment.quot (Gerbner et al., 1986, p.18)1. newline |
Pagination: | |
URI: | http://hdl.handle.net/10603/437106 |
Appears in Departments: | Department of Economics |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 551.78 kB | Adobe PDF | View/Open |
02_prelim pages.pdf | 502.68 kB | Adobe PDF | View/Open | |
03_content.pdf | 202.66 kB | Adobe PDF | View/Open | |
04_abstract.pdf | 696.32 kB | Adobe PDF | View/Open | |
05_chapter 1.pdf | 375.16 kB | Adobe PDF | View/Open | |
06_chapter 2.pdf | 409.61 kB | Adobe PDF | View/Open | |
07_chapter 3.pdf | 289.22 kB | Adobe PDF | View/Open | |
08_chapter 4.pdf | 418.57 kB | Adobe PDF | View/Open | |
09_chapter 5.pdf | 1.28 MB | Adobe PDF | View/Open | |
10_annexures.pdf | 473.91 kB | Adobe PDF | View/Open | |
11_chapter 6.pdf | 345.03 kB | Adobe PDF | View/Open | |
80_recommendation.pdf | 896.97 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: