Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/4346
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | en_US |
| dc.date.accessioned | 2012-08-21T06:24:55Z | - |
| dc.date.available | 2012-08-21T06:24:55Z | - |
| dc.date.issued | 2012-08-21 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/4346 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | xviii, 300p. | en_US |
| dc.language | English | en_US |
| dc.relation | No. of references 61 | en_US |
| dc.rights | university | en_US |
| dc.title | A comparative study of marketing strategies of Over The Counter OTC products of Glaxo Smithkline and Ranbaxy pharmaceuticals in Sangli and Kolhapur district | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | Kanthe, Rajesh Uttam | en_US |
| dc.subject.keyword | Marketing Strategies | en_US |
| dc.subject.keyword | Management | en_US |
| dc.subject.keyword | Sangli district | en_US |
| dc.subject.keyword | Kolhapur district | en_US |
| dc.subject.keyword | Over-The-Counter | en_US |
| dc.description.note | Appendix p. 277-296, Bibliography p. 297-300 | en_US |
| dc.contributor.guide | Kodag, Vasant B | en_US |
| dc.publisher.place | Kolhapur | en_US |
| dc.publisher.university | Shivaji University | en_US |
| dc.publisher.institution | Department of Commerce and Management | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | June, 2010 | en_US |
| dc.date.awarded | 2010 | en_US |
| dc.format.dimensions | -- | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Department of Commerce & Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 12.94 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 14.34 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 13.81 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 21.52 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 67.9 kB | Adobe PDF | View/Open | |
| 06_list of tables & charts.pdf | 618.6 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 450.56 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 440.35 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 237.56 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 419.04 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 278.54 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 5.18 MB | Adobe PDF | View/Open | |
| 13_chapter 7.pdf | 134.62 kB | Adobe PDF | View/Open | |
| 14_appendices.pdf | 268.07 kB | Adobe PDF | View/Open |
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