A study on the impact of customer relationship management practices in discount retail pharmacies at coimbatore district of tamilnadu india

Abstract

Businesses are with its basic objective of profit maximization through its newlineeffective trading activities, one of its processes is satisfying customer needs newlinethrough the supply of products and services. Increase in profit depends on the newlineincrease in sales volume and reducing its expenses by keeping the current and newlineprofitable customers and gain or poach new one, competing for customers on newlinemany tools aimed at aiding the interaction between Relationship management. newlineCustomer Relationship Management (CRM) is focused on building strong long newlineterm relationship that keep the customers coming back repeatedly. It intent to newlinehelp business firms build individual customer relationship in such a way that newlineboth the firm and the customers acquire the most out of the exchange affording newlineboth of them with continuous benefits. newlineIn Indian Pharmaceutical industry from the ancient periods Ayurvedic newlineand Arabian system of medicine were prevailed, after the arrival of British and newlineforeign invasions the Allopathic medicines were come to exist, and from newlinethe beginning of 19th century Allopathic Pharmaceutical products were newlinestarted to manufacture in India, though it was produced most of the newlineformulations were brought from foreign countries and a minimum amount of newlinemedicinal drugs have been produced. Through the Government regulations newlineand legislatures, the pharmaceutical products have a controlled price range newlineand better quality and also the industry grows in a moderate and steady way. newlineDue to the growth in population and increased intricacy in various health newlineproblems, illness and deficiencies, the pharmaceutical industry has to newlineformulate new formulations to defeat / cure the illness, for that the newlinepharmaceuticals regulates their distribution channels, and intend to use the newlineadvancements in the communication technologies, media and internet etc., newlineto communicate and interact with customers such as distribution channel, newlinedoctors, patients in a better way newline