Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/432706
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2022-12-28T08:10:07Z | - |
| dc.date.available | 2022-12-28T08:10:07Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/432706 | - |
| dc.description.abstract | Available | |
| dc.format.extent | 149 p. | |
| dc.language | English | |
| dc.relation | Reference p. 111-142 | |
| dc.rights | university | |
| dc.title | Advocacy and brand building a study of antecedents and consequences | |
| dc.title.alternative | ||
| dc.creator.researcher | Bhati, Ragini | |
| dc.subject.keyword | Brand loyalty | |
| dc.subject.keyword | Business Finance | |
| dc.subject.keyword | Customer services--Quality control | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Verma, Harsh V. | |
| dc.publisher.place | New Delhi | |
| dc.publisher.university | University of Delhi | |
| dc.publisher.institution | Dept. of Management Studies | |
| dc.date.registered | ||
| dc.date.completed | 2020 | |
| dc.date.awarded | 2021 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Dept. of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 22.75 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 256.29 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 91.34 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 109.85 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 168.17 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 351.33 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 231.87 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 514.49 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 402.83 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 559.67 kB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 118.5 kB | Adobe PDF | View/Open | |
| 12_chapter 8.pdf | 136.56 kB | Adobe PDF | View/Open | |
| 13_annexture.pdf | 392.88 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 134.84 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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