1. Shodhganga@INFLIBNET
  2. University of Delhi
  3. Faculty of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/432625
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2022-12-28T06:08:12Z-
dc.date.available2022-12-28T06:08:12Z-
dc.identifier.urihttp://hdl.handle.net/10603/432625-
dc.description.abstractAvailable
dc.format.extent332 p.
dc.languageEnglish
dc.relationBibliography p. 264-311
dc.rightsuniversity
dc.titleRole and effectiveness of metaphors in branding
dc.title.alternative
dc.creator.researcherAnjuman
dc.subject.keywordBranding (Marketing)
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordPhenomenalism
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideVerma, Harsh V.
dc.publisher.placeNew Delhi
dc.publisher.universityUniversity of Delhi
dc.publisher.institutionFaculty of Management Studies
dc.date.registered
dc.date.completed2020
dc.date.awarded2021
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Faculty of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File63.08 kBAdobe PDFView/Open
02_prelim pages.pdf274.81 kBAdobe PDFView/Open
03_content.pdf95.52 kBAdobe PDFView/Open
04_abstract.pdf266.71 kBAdobe PDFView/Open
05_chapter 1.pdf323.01 kBAdobe PDFView/Open
06_chapter 2.pdf452.33 kBAdobe PDFView/Open
07_chapter 3.pdf484.48 kBAdobe PDFView/Open
08_chapter 4.pdf252.15 kBAdobe PDFView/Open
09_chapter 5.pdf1 MBAdobe PDFView/Open
10_chapter 6.pdf1.13 MBAdobe PDFView/Open
11_annexture.pdf1.06 MBAdobe PDFView/Open
80_recommendation.pdf393.8 kBAdobe PDFView/Open
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