Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/432625
| Title: | Role and effectiveness of metaphors in branding |
| Researcher: | Anjuman |
| Guide(s): | Verma, Harsh V. |
| Keywords: | Branding (Marketing) Economics and Business Management Phenomenalism Social Sciences |
| University: | University of Delhi |
| Completed Date: | 2020 |
| Abstract: | Available |
| Pagination: | 332 p. |
| URI: | http://hdl.handle.net/10603/432625 |
| Appears in Departments: | Faculty of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 63.08 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 274.81 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 95.52 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 266.71 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 323.01 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 452.33 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 484.48 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 252.15 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 1 MB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 1.13 MB | Adobe PDF | View/Open | |
| 11_annexture.pdf | 1.06 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 393.8 kB | Adobe PDF | View/Open |
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