An empirical assessment of low cost Domestic airlines and its Relationship with service quality Evidence from passengers of South india

Abstract

The first theoretical objective of this study is to identify the newlinedeterminants of service quality of low cost domestic airlines Also to define newlinea SERVQUAL model for measuring service quality in air transportation based newlineon literature review Empirical objectives are to test the service quality model newlineon selected passengers from South India and the results are used to newlineinvestigate the services passengers consider as the cornerstones of their flight newlineexperience and if there are any differences in service quality preferences newlinebetween respondent groups such as male female travelers business leisure newlinetravelers The primary purpose of this study was to study the quality of newlineservice on low cost domestic flights of various airlines operated in India newlineLeading players in the low cost airlines of Indian aviation industry include newlineAir India Express Jet Konnect Jet Lite Kingfisher Red Spicejet Paramount newlineIndigo and Go Air The key objective of this study is to identify whether there newlineis any gap between the low cost domestic airlines and to assess the outcome newlineof quality of service delivered by these airlines newlineThis study provides an overview of the services and service quality newlineliterature taking airline industry as a subject Airline industry is reviewed newlineand the importances of services new service development service quality of newlinethe low cost domestic airlines are discussed newline newline