Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/429761
| Title: | Effects of Celebrity Endorsement on Consumer Product Evaluation In Attitude Formation |
| Researcher: | Deshbhag, Raksha R |
| Guide(s): | Mohan, Bijuna C |
| Keywords: | Economics and Business Management Social Sciences |
| University: | National Institute of Technology Karnataka |
| Completed Date: | 2022 |
| Abstract: | Available newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/429761 |
| Appears in Departments: | School of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 116.43 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 515.48 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 117.94 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 94.8 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 275.26 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 408.8 kB | Adobe PDF | View/Open | |
| 07_chaptern 3.pdf | 382.85 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 1.71 MB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 252.27 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 646.44 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 368.73 kB | Adobe PDF | View/Open |
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