Member satisfaction In urban co operative banks Scale determination and Measurement

Abstract

Member satisfaction in co operative banking and the organizational newlineperformance mutually reinforces each other so that an increase in member newlinesatisfaction results in a corresponding increase in organizational performance newlineKnowing well how important organizational performance is to the health and newlinecontinued prosperity of the co operative bank the role of member satisfaction newlinecannot be downplayed This research bridges the gap of not having a validated newlineinstrument to measure member satisfaction in co operative banking newlineThis research conceptualizes member satisfaction in general and newlineexplains it taking urban co operative banks as the domain For that an extensive newlinereview of literature on member satisfaction in co operatives was undertaken Indepth newlineinterview of experts from the co operative banking sector was also newlineconducted newlineThe main objective was to develop a reliable valid and parsimonious newlinescale to measure member satisfaction in urban co operative banks Rigorous newlinescaling procedures were followed Two rounds of surveys were done an newlineexploratory survey and a confirmatory survey newline