Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/419457
Title: | Consumer Behaviour Towards Green Products in Malwa Region of Punjab State |
Researcher: | Vohra, Rajni |
Guide(s): | Bali, Santosh |
Keywords: | Economics and Business Management Social Sciences |
University: | RIMT University |
Completed Date: | 2021 |
Abstract: | newline This study aims to investigate the behaviour of consumer regarding green products in Malwa region of Punjab State. It also aims to study the green marketing practices of FMCG Companies. |
Pagination: | 187 |
URI: | http://hdl.handle.net/10603/419457 |
Appears in Departments: | SCHOOL OF MANAGEMENT STUDIES & COMMERCE |
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