Problems and prospects of lifestyle retailing a study with special reference to the buying behaviour of consumers of health drink products in kerala

Abstract

In India, lifestyle retail is a novel concept which is growing at a dramatic rate and entrepreneurs newlineare still working on identifying the factors that influence the buying behavior of newlineconsumers/customers from retail stores. Lifestyle retailing is one of the emerging sectors in Kerala. newlineAs lifestyle retailing involves tailoring the retail offer closely to the lifestyle of targeted consumers, newlineit is imperative to study the lifestyle choices of consumers, so that the retail entrepreneurs can gain newlineloyal consumers and run their business successfully. In the case of health drinks, the consumption newlinepatterns of the consumers must be analyzed so that the retailers can effectively market their newlineproducts i.e. heath drinks, and attract consumers. newlineConsumer newline