Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/418810
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2022-11-14T06:15:08Z | - |
| dc.date.available | 2022-11-14T06:15:08Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/418810 | - |
| dc.description.abstract | newlineAbstract not available | |
| dc.format.extent | 250p. | |
| dc.language | English | |
| dc.relation | No. of references 87 | |
| dc.rights | university | |
| dc.title | Consumer products marketing in rural Kerala | |
| dc.title.alternative | ||
| dc.creator.researcher | Letha Bai, V G | |
| dc.subject.keyword | ||
| dc.subject.keyword | Awareness and Attitudes of Consumers | |
| dc.subject.keyword | Business | |
| dc.subject.keyword | Consumers and Retailers | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Marketing Strategies | |
| dc.subject.keyword | Pyramidal Cycles | |
| dc.subject.keyword | Rural Marketing | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | Bibliography p. 233-242, Appendix p. 243-250 | |
| dc.contributor.guide | Dayanandan, R | |
| dc.publisher.place | Thiruvananthapuram | |
| dc.publisher.university | University of Kerala | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2008 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 24.2 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 238.91 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 25.96 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 606.2 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 263.31 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 628.25 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 722.75 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 1.12 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 769.71 kB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 158.25 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 281.19 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 179.5 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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