Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/418808
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2022-11-14T06:14:43Z | - |
| dc.date.available | 2022-11-14T06:14:43Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/418808 | - |
| dc.description.abstract | newline Abstract not available | |
| dc.format.extent | 240p. | |
| dc.language | English | |
| dc.relation | No. of references 59 | |
| dc.rights | university | |
| dc.title | A study on the impact of T V advertisement on the buying habits of consumers | |
| dc.title.alternative | ||
| dc.creator.researcher | Ravi Vikram | |
| dc.subject.keyword | ||
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Electronic Products | |
| dc.subject.keyword | Festivals | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Pilot Survey | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Television Advertisement | |
| dc.subject.keyword | The Electronic Media | |
| dc.description.note | Bibliography p. 237-240, Appendix given | |
| dc.contributor.guide | Chandrasekar, K S and Ramachandran Nair, M K | |
| dc.publisher.place | Thiruvananthapuram | |
| dc.publisher.university | University of Kerala | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2007 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 32.79 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 308.47 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 23.81 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 1.65 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 1.96 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 8.5 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 209.45 kB | Adobe PDF | View/Open | |
| 08_annexures.pdf | 254.5 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 238.56 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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